Whether you are seeking a start-up co-founder, a temporary resource to draft some code, or are ready to invest in a full services development firm, finding technical partners can be overwhelming to the first-time clinical entrepreneur. This master class will walk you through the steps of engaging a technical resource, from working out the help you need, to working successfully with an engineering or design team, to avoiding contract red flags that can lead to major cost-overruns.

Digital health technologies are pervasive in every aspect of life and will likely be the future of improving patient outcomes beyond the clinic. Using patents to provide a competitive advantage for companies in this space has never been more paramount, but also never more difficult. We’ll discuss the generalities of the US and international patent systems and the specifics around patenting digital health technologies, including artificial intelligence and machine learning innovations.

RPM-based care models can fill the gaps of transactional telemedicine in order to deliver longitudinal care appropriate for patients with chronic conditions. Despite the apparent recent acceleration of interest in and adoption of RPM-based virtual care models, substantial research exists on RPM covering patient-reported outcomes, clinical effectiveness, and economic factors.

I have seen thousands of pitches and in those pitches, I have seen CEOs kill great companies because they didn't know how to present their business to investors. This happens most often with medical companies. In this class, I will teach you how to effectively communicate any type of medical device, pharmaceutical, digital health, or any business to an investor in a way they will hear the opportunity.

Unlike innovation in other fields like Technology, innovation in medicine is a long term process. In IT, 18 months could be the whole lifecycle of a startup. But with rules, regulations, permissions, and paperwork, 18 months could just be the first phase of a startup in healthcare. As you know, innovation is a game of energy- mastering it and sustaining it. The innovator in chief has to learn to master this energy at two levels- self and others. Join and learn a simple process to do both!

Marketing, just like virtually every aspect of business, has evolved. Yet most doctors continue approaching it in the same way that previous generations have.
In the New Attention Economy, only those who intentionally create a personal brand, build an audience, and show up for them constantly and consistently are the ones who reap the benefits.
After attending this session you will never go back to the old way of marketing your medical services.

Have an idea but are frustrated with the medical device regulatory process? The Medtech-Horizons Research Project is interested in learning how we might redesign the regulatory processes with stakeholders across innovation and regulatory bodies. We invite you to join us in a participatory design workshop to learn from our research insights and participation in two short design activities to help validate and refine our designs.

Innovative leadership is the skill that separates companies that do well from those that fail; however most leaders don’t know where to start. The first step is to define what innovation means to you. Next is to work on developing the strategies to take you and your team to the next level. In this session you will discover: Why innovation is important as a leadership trait. How to recognize the need for change. The 5 traits to adopt to implement innovation and lead you through adverse times.

80% of patients turn to search engines to research and educate themselves on local providers and treatments before booking an appointment. Are you winning the local search result ranking game? With over 90% of all clicks going to the top 3 search results on Google, your practice MUST be landing in the top 3 for your treatments, surgeries, and specialty searches if you want to grow. We are going to talk about specific strategies that will get your website ranking at the top of search results.

Artificial Intelligence & machine learning are reveal correlations beyond human capabilities. It is disrupting industries, institutions and healthcare. In healthcare AI robust evidence and emerging regulatory approval are emerging.
Interesting data sets for AI include sensors, genome and imaging.
The jewel-in-the-health-data-crown in the EHR. By applying Natural Language Processing it reveals deep RWE - includes case studies.
AI Ethics and data privacy are key.

This program (workshop/masterclass) will cover the concepts and steps needed to develop a comprehensive program for adult remote learners. The program will review the application of Evidence-based principles of learning such as Self-guided, mastery, and reflection. The program will review concepts of Synthesis and Unschooling for teaching in Medicine. The program will walk through steps of objectives, defining parameters such as audience and duration, methods of teaching, outcome etc.

I have spent 30 years practicing emergency medicine and starting medical and non-medical businesses with multiple exits and failures. I have made every mistake in the book, learned much along the way and just published a book with Forbes titled, Entrepreneur RX: The Physician's Guide to Starting a Business.
This talk will be about what I wish I'd known when I started and what I learned along the way. My take home message is, "If I can do it, so can you."