About
Selling to Healthcare: Mastering the Executive Buy-In. Hospitals and health systems make purchasing decisions differently than other industries. If you don’t understand their mindset, you’ll struggle to sell. In this exclusive InnovatorMD MasterClass, Lisa T. Miller—one of the foremost experts in healthcare sales and marketing—will teach you how to break through to decision-makers, craft compelling value-driven messaging, and position your solution for success. What you’ll learn: ✅ How to secure meetings with healthcare executives ✅ Strategies to shorten sales timelines and accelerate adoption ✅ How to align your offering with key hospital priorities—improving patient care and operational performance Meet Your Instructor: Lisa T. Miller, MHA is a visionary entrepreneur and the founder of VIE Healthcare, a company specializing in cost reduction and operational improvements for hospitals. Under her leadership, VIE became an industry leader, transforming hospital purchasing strategies and achieving significant cost savings. Lisa successfully scaled VIE through innovation and strategic growth, leading to its acquisition by Morgan Stanley Partners. Today, she advises companies on scaling strategies and revenue growth in healthcare. 💡 Don’t miss this opportunity to gain insider insights from a proven industry leader.
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